Introduction:
Malibu, the iconic brand known for its tropical rum-based beverages, wanted to introduce its Fizzy Pink Lemonade in high-traffic locations like Times Square and malls. The goal was to create a motion graphic ad that visually captures the refreshing blend of Caribbean rum, coconut, and pink lemonade, bringing the vibrant, carefree spirit of Malibu to life and enticing consumers to experience it.

Challenge:
In fast-paced environments like Times Square, where competition for attention is fierce, Malibu needed to create an ad that was both eye-catching and evocative. The challenge was to craft a visual experience that would grab attention quickly, while conveying the refreshing, tropical vibe of Malibu Fizzy Pink Lemonade, in a way that felt immersive and fun.

Solution:
I designed a motion graphic ad that features a can of Malibu Fizzy Pink Lemonade placed on a podium, set against a dreamy tropical beach scene. The background is alive with swaying palm trees, bubbles floating in the air, and birds soaring above, all animated to create a sense of movement. The sound of the ocean waves enhances the tranquil and tropical atmosphere, while the refreshing pink lemonade drink’s vibrant color pops against the lush backdrop.

This ad highlights the unique flavors of Malibu Fizzy Pink Lemonade, with its blend of Caribbean rum, coconut, and pink lemonade, drawing in passersby with its bold yet relaxing visuals. The animation quickly captures attention, offering a momentary escape into a tropical paradise, encouraging consumers to associate Malibu with fun, refreshment, and the enjoyment of life’s simplest pleasures.