Role: Creative Director & Designer
Client: Humanrace
Agency: Godsent
Type: Experimental Product Marketing, Installation Advertisement, Skincare

Introduction:

In a saturated skincare market, where routine is often rushed, Humanrace aimed to create an immersive experience that would highlight the significance of dedicated skin care. The task was to design an installation that not only showcased their Three-Minute Facial Skincare Routine Kit but also embodied the brand’s philosophy of lasting skin health.

Challenge:

Humanrace needed a unique way to differentiate their brand and engage consumers on a sensory level, going beyond traditional advertising methods. The goal was to create an experience that would captivate and educate consumers, encouraging a deeper connection with the brand.

Solution:

I developed an experiential installation that brings the Humanrace Three-Minute Facial Skincare Routine to life at scale. The centerpiece is a life-size version of the kit, set against a minimalist art piece with curvy corners, which partially reveals a serene video of a waterfall. The gentle sound of cascading water serves as the backdrop, creating an oasis of calm amidst the hustle and bustle of everyday life. This multisensory installation invites consumers to physically engage with the brand, allowing them to experience the tranquility and rejuvenation that Humanrace promises. The interactive nature of the setup not only draws attention but also leaves a lasting impression, reinforcing the brand's commitment to lasting skin health.